UEFA has increased the number of Champions League fixtures by 51%, sparking concerns about the competition's popularity. Ignacio Palacios-Huerta, a professor at London School of Economics, argues that this move ignores the strategy of excess demand and its long-term benefits. The author suggests that the Champions League is a social good, where consumers' demand for the competition increases with the demand of others.

Source: https://www.theguardian.com/football/2024/nov/05/uefa-has-risked-the-champions-leagues-popularity-with-an-increase-in-supply