The problem with mass campaigns to use social media to sway popular opinion. Socially engendering people to fly flags and change their profile pictures. Manufacturing consent on a variety of issues of our time. Is that life is always fluid and forever changing. They spend hundreds of millions of dollars to make you think a certain way about something. Only to a couple years later need to un-program you to now think the opposite or something completely different. This is an unstable way to manage people because they either learn to ignore it or devolve into a hysterical unstable mental state. Which only increases the costs on societies stability.