Reading 'The Four Steps to the Epiphany' by @sgblank was like getting the key to an encrypted message. Suddenly, #business was #science and, with a big help from @msearleberkeley, Business Canvas Model was a tool of the #ScientificMethod. https://t.co/AXlodDSx5A
Client Profiling and User Journey are the most important (and hardest) exercises of #entrepreneurship and #innovation. It's easy to fool yourself into thinking the client is who you want them to be. But helps you find the right incentives #business #science #behavior
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