#Bitcoin and #Lightning is a hard dealbreaker. It’s like KYC++ with terrible usability, high fees, and wild volatility.

#Monero offers the following benefits to merchants:

* easy to set up and use

* low fees (much lower than legacy bank/credit cards, Stripe, etc.)

* low volatility (its price is not driven by the hollow promises of orange-coloured presidents and laser-eyed ETF hodlers hoping to make easy money)

* battle tested, strong privacy for buyer and seller

* marketing, i.e. some buyers actively choose merchants because they accept Monero

Of course, a merchant still needs to care enough about the freedom, privacy, and cost benefits to accept the tradeoffs of a more complicated tax return - but thankfully many already do.

I think online merchants are an easier sell than brick and mortar for now. Indeed I already pay for most of my core (digital) services with it.

Regardless of the hurdles to overcome, merchant adoption is everything.

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