ORDINALS PROJECT LAUNCHES ENABLING NFTS DIRECTLY ON BITCOIN
The controversial project has been met with equal parts excitement and criticism in regards to its impacts on Bitcoin.
https://bitcoinmagazine.com/technical/ordinals-launch-nft-on-bitcoin
Some coverage has framed this functionality as exploiting a "loophole" in the recent Taproot upgrade. For what it's worth, it was possible to do similar data storage on bitcoin even before Taproot was activated.