The NBA affects culture today more than ever. This is clear in the number of fans and amount of revenue generated. The NBA has made basketball more popular globally than ever before. If impact on culture is what makes you the best, then LeBron and Kobe are easily better than Jordan 🤷♂️
Discussion
My aunt was a peace corps volunteer in Mali Africa. When she would tell the people in her villages that she grew up in Chicago, all they would want to ask her about was Michael Jordan. They didn't know where to find Illinois on a map, but knew who MJ was. You are seriously mistaken.
He was a worldwide sensation.
This is anecdotal. I’m talking about the entire world. The NBA has a lot more international players now. They grew up watching LeBron. Giannis said he didn’t even know who Jason Kidd was when he was coaching the bucks lmao.