For someone that got into crypto a year ago that wouldn't be true. (BTC - 10%, XMR +100%) Not everyone is in crypto since 2010.
Privacy in BTC is expensive and cumbersome.
Privacy in Monero is cheap and easy to use.
More and more people realize this, that's why Monero displaced BTC on darknet markets and also rivals it on legal markets (for some numbers on that check the following message from me: nostr:nevent1qqsr2ypg60cctklafmwhwl47e57pfpxfuyqtrrgnd7268sjpwkfpqnqppamhxue69uhkummnw3ezumt0d5pzqhx7p57tylx9nw7yzvhllfwxuax8telxffd0tyhp6hrwp6xue8jxqvzqqqqqqygtp2jh)