It feels like endorsement or patronage I would say.
My first argument was pointing at the theory that you can only stand out if you focus on a very specific niche - and are actually good at what you're doing
It feels like endorsement or patronage I would say.
My first argument was pointing at the theory that you can only stand out if you focus on a very specific niche - and are actually good at what you're doing
Yeah, endorsement. That's the word I was looking for.
That's what we're hoping. We'll see, if we can buck the market, with this tactic.