They way I would approach this is I would play out the scenario in my head. We want this to be the new norm, almost everyone to use it. So I tell my friend “get on Primal, download the app”. I can’t tell him get on Nostr cause there is no app called Nostr on the App Store and if I start explaining the difference no one will listen.

So he opens your page and sees “free lightning address” which means nothing to him. This means something to the part of bitcoin users that are bitcoiners which is a fraction of a fraction of the people out there. My friend will ask me what does it mean. I’ll explain something like “this is a way for you to receive bitcoin on human readable address. No, you can’t receive emails on it. It does look like an email address, yes, but it isn’t one. No, you can’t use the gmail you already have. I don’t know why. Ask the guys on Primal.” Sorry, got sidetracked with the role play there. :D

Next he’ll read “Get zapped on Nostr”.

This is so niche, I don’t even know where to start. I guess I’ll say something like “this service/platform/app/browser add-on (still not sure what you guys do) allows you to like things on that new social network that’s being developed now. Posts there are censorship resistant and the likes pay a small amount of money and that’s censorship resistant too and it’s private and secure and all those good things that give bitcoin value. Unlike PayPal you don’t need to KYC to pay and get paid in bitcoin. That’s why it’s awesome. So on this social network you are free to express your true thoughts anonymously without worry of repressions for what you said being against the narrative.

To put it short the second row should read something like or have a small explanation under it saying:

Receive bitcoin when people like your posts.

Or receive sats. I know this should become the norm but most people know bitcoin and don’t know sats.

And so on. :)

I hope my feedback is helpful.