Gold is a meme for electrical equipment. Silver actually is a better metal than copper but the but the cost usually outweighs the benefits

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It's usually cost. And yes "gold plated" is a marketing gimmick rather than a requirement

I would put silver in the same category as platinum

I think rusting is the factor?

In certain niche situations. The overpriced monster cable sitting in between your tv and receiver isn't supposed to get wet though