People will want Bitcoin if they expect to be able to exchange it for goods and services. You don't need a society of people raised to believe in sound money for this process to take effect.
Discussion
There has to be some reason for people to want bitcoin besides being able to buy stuff, because centralized fiat garbage works so much better for that.
And businesses aren't going to start accepting bitcoin just because you want them to. They need to be made to understand the benefit to them. Why do you care anyway? Do you have some bitcoin you want to spend? Just ask businesses if you can pay with it and then convince them to take it.
