Yeah it's developed by a blockchain company using Avalanche network i believe. Skins etc have serial numbers and a level of scarcity and can be sold within the games marketplace between players.
Game it's self is still in early access I believe but is a cool concept. Although very fast paced.
https://youtu.be/v3_tqEtz3Rk?si=FyOIWzIyWXLvK8Pc