Read "The Blocksize War" by Jonathan Bier, if you want an idea of how bad it can get. "Not a good look" is an understandable reaction, but Bitcoin is not an optics-driven marketing effort. Price has gone up and adoption has gone up, even as we have fought. This is just the way it is, and all the mewling about "toxicity" is just noise from people who have spent too much time wearing a suit.