I have worked in sustainability projects and the amount of greenwashing is crazy. It’s the right incentives going to all the wrong causes. If 10% of it is actually going to good causes is it still a good thing or can we consider it malinvestment? I have nothing against sustainability focused but the fact that we don’t work on a fridge that can last for 50 years and houses that will last for more than 50 years, instead of new re-using or refurbishing current equipment. Most of this things goes against shareholders incentives in a company. And then if your are missalocating capital in your society you are underperforming competitor society’s that have zero regards to the environment. Also maybe some of the most important allocations of capital are not pretty and people don’t want to invest, like waste management.