This has been summed up many times throughout history, but my favorite is the language used in the Declaration of Independence:

“…and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed…”

The sum of our humanity will always seek comfort through continuity, however abusive that may be. It is the fringes that shift paradigms.

We must bring as many normies to the river as possible, if they choose not to drink, keep moving.