My Entrepreneurial Journey - Part Four

I remember that after the first party we organized, I quickly started thinking about how I could scale it. That's when I tracked the costs. The biggest one came from the rent. At the time, my dad had built a house in the countryside; the space was good, and I could do something there.

So I proposed to him that I would pay for his water and electricity, plus an amount for him. Still, it would be less than half the rent for an event. He agreed, and then our marketing work began.

Since the house was in the countryside, the internet wasn't widespread. My plan to sell the event was to put up posters at bus stops and schools in the city. I talked to the most popular people in town and offered them free tickets if they would go and just talk about the event.

This time, I was organizing it by myself. So I was in charge of: purchasing, sales, production, and hiring people for the event. It was all on me. We did marketing for a month in the city, and it worked!

First event there. We repeated the formula: women got in free, men paid double, and it was an open bar. I paid all the day's employees, bought all the supplies, let a person sell skewers at the party without having to pay me anything, and paid my father his dividends.

In the end, the party made a profit, and I started to see a good business opportunity there.

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