They aim to be the best in their chosen market which enables them to capture a larger share of that market. This type of competitive edge is something that a Bitcoin standard would promote. It's the opposite of fiat economics. On a Bitcoin standard you would see this type of business model flourish in more market segments.
Discussion
Meritocracy is the word that I couldn't think of when I was writing that. A Bitcoin standard promotes meritocracy.
I agree with all of that, the capital to get that scale that fast is what made me ask. I don't recall ever seeing a small buccees so they went all out and my guess would be with borrowed low interest rate?
Not judging just curious