Our biggest concern with Nostr is the question “What’s the incentive to run a node when Nostr is 1000x bigger?”

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A relay you mean?

yes relay

From my point of view the incentives can be diverse. From making a private relay for communication between communities, or a public one that improves freedom of speech. Of course, these incentives for useful tools can also be complemented with a monetization model based on the use of the relay.

You might use nostr as a sort of slack client in a company and use your own node. Or for a community like a church...