Content is like seeds.

I posted about this the other day: you just have to keep planting, rather than seeing content as a transaction.

Eventually they’ll sprout in the future.

Prime example was the 2 DM exchange I had with Ranjha Saab on TikTok.

We swapped numbers, I got invited to his house - which is just crazy when you consider it was a couple of DMs.

But the truth is, it wasn’t. It was months of seeds being planted with the consistent content I saw from him.

I already feel like I know, like and trust him, and that we’re going to get along well based off of seeing that content.

Which is the whole point of playing the long game, and being yourself online.

It becomes infinitely easier to connect with people.

Looking forward to recording this kick-ass podcast tomorrow 💪🏽

https://blossom.primal.net/edd04d239bae2f25578d4950b8c413854194fcc01f4dfdf1e33ee7a3f85eefcf.mov