Most importantly, zaps offer an alternative to advertising.

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i don't believe we've seen a business here taking advantage of this though. when we do, we'll probably also see algorithms being built into clients to show content with higher zap values. ugh. i don't know if we want that.

Hopefully it's just an optional feature but good news is client competition will be merciless so any client that chooses to add BS alogrithms will just be ditched by users who favor a more unbiased experience.

AdWords for Nostr.

I've been testing that out recently. Everytime I follow someone new I send them a 100 sat tip with a message 'Followed - BTC Fiend' figuring if a user sees that note attached to their tip, they might be so inclined to follow me back. I imagine this type of 'guerilla marketing' could also be used in the advertising space.

That’s a good idea