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Ever since Netflix announced that it would be clamping down on users who share passwords with others outside of their household, many took to social media to complain and say that they would be canceling their subscriptions. Recent data from the research firm Antenna looks to show the opposite with reported growth in the US ever since the notifications started appearing for users.
The Antenna report goes into detail on how many users have been signing up to Netflix on a monthly basis since 2019. With the exception of the start of COVID lockdowns in 2020, numbers have been steady at approximately 30k users per month. However, since the alerts began, Antenna claims Netflix saw its four single-largest days of US user sign-ups to date.