Getting bikers to unite around a cause by using your brand? Unapologetically photograph and publicly shame dipshits driving with their nose buried in their phones. Perfectly legal to do from public vantage points. Plentiful examples of such behavior from all backgrounds.

Instead you get this bitch-seat shit.

Nobody is buying it or your overweight overpriced high-maintenance sleds.

Yeah, that didn't really sound like a change of tune. Just the bare minimum to try and stop the bleeding. Denials, centralizing operations (where the issue was already with centralized operations), more denials. Exactly what one would expect of a company led by someone who believes strongly in DEI and woke policy.

The hard part is, it is very hard to deny DEI and wokism once you've embraced it. It's going to take a major leadership change for the brand to really recover. Possibly a corporate takeover from a competitor or a rescuer. AMF did it in the late 60's and 70s, took over a decade before HD could restore its roots.

As a Harley product owner, I'm not selling my superior product, but I'm not buying anything new or visiting dealerships until major change happens. There's plenty of used, aftermarket, and outside vendors to supply parts, services, and complete bikes.