Not sure I agree with you about reading, think it's a significant number. I don't know the stats but independent publishers of e/books pull in really significant numbers, and apparently often overshadowing traditional publishers.
Let's create a magazine, and see if people read and donate. Put your theory to the test.
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Lol, I think a lot of it is down to establishing a large following alongside the writing.
And this aspect sucks on Nostr cause there are just a bunch of boring greedy bitcoin worshipers ?