For many years I would "push" so many of my B2C re-sellers, only to finally realize, that B2B was my niche. And they are the niche that not just actually listens to me about Bitcoin, Lightning etc. But have a wallet on their phones, have a pos and are actually doing business around the World.

I'm more comfortable with actual B2B "people" they are hungry and have to deal with International importing exporting paperwork, shipping issues, declaring value in their respective fiat to Customs, translated from Lightning payments.

It's handy someone who has a B2C coffee shop can accept a Bitcoin payment, but B2B brings more interactions for potential circular use of Bitcoin.

Also many of us "B2B" owners have many different websites, and market in many ways in many Countries, there is a value in "reaching" potential end users in the long run realizing B2B is the acid test in daily transaction issues and tests such as portable printers, International and domestic USA Harmon codes, shipping carriers tracking number logging etc.

Just saying the use, growth of NOSTR in general will be faster used by B2B, we hungry and faster at adapting anything that will help us in communication around the World.

My two cents

Thanks