Start in my local community with local small business owners. Show them the benefits of a bitcoin standard and utilizing the lightning network. Onboard every day users with lightning wallets and cold storage education. I think we have to start local and work our way out. Face to face meetings and help with the “technical” side of bitcoin adoption. This seems to be the biggest barrier to entry for most people. Show the “I’m not computer savvy” that self custody and the bitcoin network is as easy as setting up an email or social media account.