Yes, it's become a common idiom. It's an old theory but hit the mainstream like a bus in 2020. Just read Kendi and you'll get a gestalt for it. It's cancerous.
Discussion
it is probably something i've seen in cult indoctrination techniques and experienced directly being used on me in the past then... i codified a set of 9 typical tricks and made mnemonics out of them, it's almost certainly one of them
https://gist.github.com/l0k18/99692e5a92868b53529899fccd9859a0
this is the long winded version