Great points! I think one benefit will be cutting out the middle man so docs will be more open to taking it/providing a discount instead of dealing with the mountains of paper work in hopes insurance companies, who continue to squeeze docs, reimburse them at some point several months down the line. Don’t have to charge more to have people battle the incredible admin and billing process. More peer to peer, transparency, etc. We will see! The more I can care for patients and the less I have to fight for shrinking reimbursements the better!