The business model is limping. with third cookie block and full delete, fingerprint plugin , adds and geo block you can use google safely without any problems. And besides... 90% of internet users don't care about their data.
Discussion
it's not that simple. a "fingerprint plugin" is only as good as how many other people use the same plugin. the increased anonymity comes from blending in with the crowd. plugins are a known metric to identify the uniqueness of a user's browser.
most people care a lot about about security and privacy. they just don't understand how much of their private data is being tracked, recorded and sold without their consent.