Thoughts on digital transformation:

- No process becomes more efficient just because you digitize it. A process becomes more efficient because you rethink it.

- AI will not do the thinking for us. AI will help us to implement what we have thought up more quickly.

- Companies that are serious about AI need to be serious about data.

- Mastering the digital transformation is hard. But burdening skilled employees daily with mindless tasks that software could do in seconds is harder on employees.

- Hard skills are needed to implement new technologies. But soft skills are needed to manage the entire digital transformation.

- Trying to digitize a bad process is like pouring salt into a wound. The pain gets worse.