Just create a 1985 with L="businesses.list" or whatever namespace you want to define (via nip, reverse domain name, intuition, whatever), then l="My list name". The trade off is that no one owns the list name, because it's tautological (the identity is the name). Metadata could be collaboratively added using some other tag though. Step 3 would be the same.

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So my options are:

1. Buy a domain and set up a namespace

2. Make a NIP

3. Intuition

Suppose I’m not a nostr dev and there’s no way I’m going to do 1 or 2 because they sound like a lot of work. So that leaves intuition. Is my first step a kind 1985 note? Can I skip the L tag since I’m not providing a formal specification for the namespace?

You can omit the L if you want. If you want to see an example, see tge collections feature in coracle, which works this way (but doesn't pull other peoples' labels)