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✍️ Cuba's communist government is struggling to produce enough sugar to meet the demand for rum, threatening the island's rum industry and its international luxury brands.

👉 Cuba's sugar production is expected to be the lowest in over a century

👉 The rum industry is particularly vulnerable due to the country's trade embargo with the US

👉 International luxury brands have invested heavily in their Cuban rum brands

👉 The shortage of molasses is threatening the prospects of these brands

👉 The situation is dire, with some predicting that the fourth quarter will be particularly tough for the industry

#ErnestHemingway #MichaelBustamante #FacundoBacardí #LucaCesarano #Castrobrothers #Cuba #Havana #Santiago #Paris #Fall #business

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