First I've heard of the there things challenge but I'll ask the follow up questions, if that's how it works.
1 California native or transplant?
2 what made you change jobs after 23 years?
3 Why are you staying your brand now, What's the impetus?
Discussion
Im a California native, born and raised in San Jose
My 23 yrs career ended when the office moved away from San Jose to Woodland (100 miles away) I commuted for awhile but the drive wore me out.
My brand Weather'd Soul is a concept in subjects concerning Age, Wisdom, Life, Gardening, Homesteading and Survival.
As I will never really retire. I will attempt to grow a brand with those subjects in mind.
Seems interesting. Sounds like it could make a pretty decent podcast.