4/10 Crossing the chasm was only possible, if the platform has something new to it (like Tik Tok)
Because of the problems of leaving a platform or maintaining multiple platforms, in combination with their perceived benefits due to endless content and personal connections, choosing a new platform becomes really unattractive. As long as its not going viral (like tik tok did), their chances to really take off are very small. Plus: reasonable unique selling points don’t matter much, because: