Content creators are just social media super-users. They put the media into social media. The ones that rise in the ranks in terms of audience and reach on different platforms has depended largely on the platforms themselves (until nostr).

Think about how the different platforms have “created” different kinds of influencers and how their audiences really don’t cross-pollinate very well unless they’re a pretty big celebrity. There are a ton of Instagram mommy bloggers who have zero following on TikTok. That’s because Mark Zuckerberg designed Instagram to boost posts with smiling faces, and TikTok doesn’t. So some of these influencer trends are manufactured by the platforms themselves for their own gain and that has created specific influencer cultures on each platform.

Here on Nostr creators are directly incentivized and don’t have to fit into some mold or say only the right things to be monetized for the media they create. The content creators that start building an audience here will naturally have a different, less competitive culture.

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