OK, let me be more specific for you the first one I don’t know what rustic tallow is so I would immediately be confused if that was on the shelf number three I liked better, but the letters are too far apart for me and it doesn’t look like a beauty product. It looked like maybe something that you used to clean the kitchen so I went in the middle because I understood what it was and I understood it was not for cleaning your stove so out of those three, that’s what I came out with just being honest I do not want to hurt anyone’s feelings