Shrinkflation is also an environmental issue, creating more packaging by volume/weight. The packaging vs primary product ratio increases - meaning less efficient packaging, and creating more waste and energy spent on package.

It largely impacts sensitive price point products, which are typically cheaper, and sold at higher volume/scale, again compounding the extra waste issue.

If I have to buy 3x 330ml bottles, instead of 1x 1L bottle… for the same primary product.. not good.

#Inflation is helping kill the environment faster. Environmental funds and initiatives are being diluted, and have compounding less impact - without increasing post-flation funding.