Subway’s five dollar footlong promo finally ended in 2012 due to rising costs and profitability issues. Assuming an average price of a Subway footlong in 2012 was approximately $5, it was equivalent to about 0.5 BTC, given the illustrative value for Bitcoin in that year.

In 2024, the midpoint average price of a Subway footlong is around $8.50. In Bitcoin terms, this midpoint average price is approximately 0.000425 BTC. The percentage increase in dollar terms from 2012 to 2024 is 70%. The percentage decrease in Bitcoin terms is approximately 99.915%.