It's on a commuter highway and would be marketed toward veteran friendly politics, which are numerous is this area. Drive through is a must for the volume. The entire thing hinges on location and an underserved demographic with no third space or local coffee business to support.
Discussion
Highway is good
Have a good entrance and exit
Be frictionless arrival and good que
If you see too many trucks in line ya ain't stopping
No more than ten minutes tops
Orders need to be taken by a friendly girl in the lot walking truck to truck
Have a breakfast/ lunch offering that is quality but takes no longer than a coffee to get ready
No stupid awnings that lifted trucks can't fit under to order
Loyalty accounts with good rewards
Tap to pay
Learn names and break the corpo barrier to personalize
Great insights.