Perhaps but at least this just me, but if you’re buying a car you’d want it look somewhat appealing and not an eye sore
Discussion
Cars are convenient machines, while trucks are just tools.
It helps if you come to a business meeting in a nice shiny Maybach but we mostly have them to save us time at long distances.
Trucks just needs to be reliable to deliver goods from A to B. Buyer will not care if truck looks like a frog untill he get his stuff safely on time and at a lower cost.