I do like the idea of zap to email to fight spam.

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Me 2. I’m just worried it will prevent legit emails from people who know nothing about lightning

For now, those get priority?

What do you mean?

The other issue is that spammers will just pay to spam and then what? If the cost to spam is tiny, how do you stop that short of raising the cost to email (possibly shutting out other legit emails)

Spammers will only pay so much to spam. The cost per message just has to be higher than the benefit.