I was never in denial about that. I've heard the nightmare stories. I was speaking from a strictly objective viewpoint. And Amazon has been quite brilliant with the implementation of their business model.

1. Top-notch customer service

2. An extraordinarily broad array of services

3. Well-placed warehouses over a global region

4. Near perfect trade and delivery routes

5. Many employees

Like I said: 'no empire lasts forever'

Even Bezos said this in a past interview.