Running a node always presents a learning curve whether you're familiar with the BTC protocol or not, so I think keeping the terms uniform is important so there's more documentation / community help and no Tower of Babel moment. The familiar, banking-esque terms come off as dumbing down to me and I believe anyone even remotely INTERESTED in running an Alby Hub is capable of learning things like the difference between on-chain and off chain transactions or liquidity. Just my two sats.