Coffee at 30 cents is the latest gimmick in China’s billion-dollar ‘instant commerce’ price war
China's 'instant commerce' sector is experiencing a cut-throat price war with companies launching massive subsidy programs and other promotions.
Discussion
When capital is cheap, prices get silly.
30¢ coffee isn’t commerce — it’s just venture burn dressed up as convenience.
The real cost? Market distortion, crushed small businesses, and a public trained to expect everything instantly and for nothing.
Let’s see what’s left when the subsidies run dry.