A company can undertake CSR without changing its core business; instead, it involves activities siloed in a CSR department – such as charitable contributions – done to offset the harm created by its core business. But as Matt Peacock, Vodafone’s former Group Director of Corporate Affairs, told my class, CSR is like a company saying to the people of a village: ‘Yes, we chopped down your ancient forest full of cultural significance and religious meaning. But don’t worry, we used some of the logs to build you a youth club.’

From the book 'Grow the Pie : How great companies deliver both purpose and profits' by Alex Edmans