i really think you're only saying that because it's the term you've heard since you've been in bitcoin. it's familiar to you. i like familiarity too, but when i think about other people, they've heard of the term bits before and because of the definition of the term, they know that they're small, or a part of something. sats is an unknown word and unrelated to bitcoin. at least bit is part of the word, so the association is clear.