In fairness, Nostr is going to have a lot of people using it that you don't like. Business owners are naturally going to funnel people toward their businesses. That's sort of the nature of the beast, like with Bitcoin.
I do agree though. It seems like one giant circle jerk at this point. And anyone who critiques any of it is shunned or accused of loving drama. But drama is just fine within the club when it's directed at something that isn't one of the club products or people. It does get boring.