They don't need to care about Nostr anymore than they cared about http to use LNURL, as long as it just works.

Bolt12 simply doesn't work, only a few privacy larps really cared, and they were completely wrong about blinded paths. It was always just astroturf by Spiral and minor implementations jealous of LND's market share.

The separation of concerns is key, not having to trust a nostr relay because of the encryption/signing already provides an instant transport network with the same accessibility of LNURL.

Nostr is also bi-directional, it's not just noffers, but ndebits and nmanage for offers. Offers themselves provide flexible arbitrary data payloads for product details. (t-shirt sizes, sku's, zap receipts etc)

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nostr relays are pretty centralizing and not super private though. you could just subscribe to ephemeral events to monitor requests. we need to improve this.

I wouldn't say bolt12 is completely useless, i still like the idea of small idenitifier strings for payments not dependent on tls/web tech.

They're centralizing in social contexts because they're used for discovery and feed subscriptions, but as an RPC transport they're encoded in each noffer and only for ephemeral interactivity, not passively.

They're also not reliant on TLS since you can run a relay without SSL and just address it by IP

From a privacy standpoint, all the keys used in CLINK are wrapped as to not keep a social identity tied or hot on a service endpoint. A node can use as many as it wants for disparate offers/users.

The payloads themselves are encrypted so it's only the kind metadata viewable, but yea NIP42 would be a good add here, actually got a PR for that I need to review on our reference server.