look, you can buy literally everything in life these days except love. people are willing to fake that, too, for the right price, but very few people can buy that moment where they were utterly and unexpectedly charmed by something seemingly insignificant, that may have been insignificant to everyone else at the time, let alone buy it back.
in the battle between spontaneous surprise and the orchestrations of grift, the former will always be what fundamentally rewires the brain in some indescribable way.
you can inspire greatness in others, because you are great, or you can feed off of others' greatness to feel like you've attained greatness yourself.