Fuck Filters

Sediment in your wine is a good thing.

It might look messy, but it means your wine is alive.

Over time, tannins and pigments bind together and settle at the bottom. It only happens when the wine hasn't been filtered, sterilized, or frozen into submission.

If you didn't know better, you might think something's gone wrong. Why are there floaties in your fancy bottle?

Sediment often scares people, so most American wine is filtered heavily before bottling. Filters strip away those particles, but also all the potential for change and development. Whats left is predictable and sterile.

It has become just another alcoholic beverage and will no longer properly develop character with time.

Filters remove the wine's soul.