Utah's new NHL team has received an enthusiastic welcome, with fans flocking to see their new franchise in action. However, questions remain about the sustainability of this enthusiasm. The team's inaugural season got off to a strong start, with a sold-out crowd at its home opener and impressive beer sales. But on the ice, the team struggled, dropping six of eight games after an initial three-game winning streak.

Source: https://www.theguardian.com/sport/2024/nov/05/utah-is-embracing-its-news-nhl-team-but-is-the-frenzy-sustainable